Thursday, March 3, 2011

Coffee-Business serving People or People-Business serving Coffee?

What an amazing book from the former President of Starbucks which contains nothing about coffee!
It is about how Starbucks focuses on People over Profits!
"There can be no coffee without people!"
That is the true essence of Starbucks.

Some companies believe that building a system, the system will build the business.
But Starbucks believe that building people, the people will grow the business!

I personally like one of the sayings in this book:
"Think Like A Person of Action and Act Like A Person of Thought".
Wow, simple & yet powerful stuff!

It is sort of the Yin & Yang between the Thoughts & Actions.
At times, we need to Think first before the Action. But sometimes, we need to Act first, then Think later.
This is very true especially a new opportunity arises.
When we analyze from A --> Z before taking actions, we could have miss the boat. And sometimes the boat doesn't return!!
But we can't be recklessly doing and running like a bull as well and be stubbornly positive about a hopeless projects. Persistency has to be coupled with Flexibility.
Imagine someone still persistently having faith & thinking positive about the growth of cassette industry in the year of 2011!!

Another empowering principle that I like from the book as well:
"The person who sweeps the floor should choose the broom!"
Some company truly believe human beings are capable of independent thinking if certain rules are removed.

Should we follow rules or should we fulfill the needs of people? The rule tells people "how-to-do" instead of explaining "why" & "what we are trying to achieve".

At Starbucks, they believed that they're in the Human Service Business, not the Customer Service Business.
As long as People are not being treated as Assets or Labour Costs alone, they can flourish in the environment of Encouragement, Appreciation, Reward & Respect.

Eventhough nowadays, consumers tend to go to Oldtown, Newtown, Georgetown or whatever Town kopitiam, I do prefer Starbucks off & on as I like the feeling of being greeted as a "friend" than filling up order number in kopitiam and passed it to a foreign worker who sometimes doesn't understand my extra request. I am saying this with all my respect to the foreign workers who contributed to the lack of workforce in the F&B industry. But sometimes it is good if we can understand them and vice-versa.

Let's learn to be a Logical-Person, Emotional-Person & a People-Person.

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