Business Manager & Business Leader

Recently, I've observed some people on how they perceived & run their businesses.
Initially, any business venture is hungry for profits and cashflows as to keep their neck above the water from being drown with a loss. Upon the survival mode, it is time to switch gear to a growing mode. While growing it, we have to build a strong foundation on supporting the growth with systems, principles and teamwork. Once the compass is define with mission, cultures & values and a leadership team is formed, it is time for exponential growth, which is multiplication! Eventually, sustainability is the key to continue growing and maintaining the business without losing its essence and the original "why" that it exists in the first place.
It can be summarized as:

Creation --> Survival --> Growth --> Support --> Multiply --> Sustain

The summary is short but the process may take a decade!
That's why a business manager can only grow a business linearly.
While a business entrepreneur will grow it exponentially.
What is the difference?
One stand for profits. The other stand for something bigger than profit!!
One keep on taking. The other keep on giving.
One is looking on the short term. The other is building a legacy.
One is developing followers. The other is developing leaders.
One is working on people's weaknesses. The other is discovering people's talents.
One is thinking about greed. The other is thinking on creating values.

When a slight change of mindset & direction occurs, it will create a big impact when we stretch the time frame 10 years down the road. In anyway it is, there is no right or wrong. It is the heart & mind of the founders itself. I personally respect either business managers or business entrepreneurs because it takes guts to create something and to walk a journey separated from the crowd. But the way to create a business and the way to grow it needs a different mindsets & skillsets.

Imagine if every entrepreneur creating businesses to create values, the market will be a better place for all!!
I feel grateful and wish to thank all the business creators out there. Whatever it is, a big THANK YOU for driving a nation forward and to create jobs for people.

Dear Business People, you are the Hero afterall!

Not Formula One but One Formula

In the area of sales, figure is the main pillar of any business.

No Sales equals to No Profit.
No Profit equals to No Salary
No Salary equals to No Employment.....party's over!

I've learnt a simple formula to achieve success in Sales.

Sales Results = Mindsets x Knowledge x Skillsets x Productivity

Mindsets
Our level of motivation will determine on our level of positiveness and toughness in handling situations, while our desire will push our creativity forward. Past programming is the major part contributing to our mindsets. What we do, say, act, read and socialise with, will mould our way of thinking. Not only that, our belief systems play an important role in shaping our values. Do we believe in working hard or just work smart? Is relationship more important than techniques? What about Macroviews vs. Microdetails? Basically, a right Mindsets is the foundation of all. If the main structure is not solid, forget about building a highrise!

Knowledge
Obviously, this is product benefits or features, market trend, technology applications and industry expertise. Knowing how to put it all together will definitely help us to be more convincing and efficient in our work. Know what we do and do what we know. Establishing systems or structures will expedite tracking process. Widening our knowledge through reading materials can trigger cross-thinking in the sales process. Finally, using a Blackberry on the go will surely speed up the correspondence process.

Skillsets
We can't be anything we want to be, but we can be a lot more of who we already are. If we can find our own talent instead of strength and leverage on it, we will be able to operate in our peak zone. Talent is basically our own Natural Skills, while Strength is more of our Learned Skills.

Example of people who have Talents; They can learn music faster, mix with people easily,  simplify complicated calculations, being able to draw flawlessly or have a great sense of humor! All of these are developed naturally without stressing our brain to perfect it. It is in us already!
What about Strengths? Cooking, Gardening, Writing or Troubleshooting are some of the examples. With continuous practise and time investment, we will consistently be a high performer.

Well, the best is using both to develop our Competencies, Rapport-Building, Probing, Presentation, Tackling Objections and Negotiation. Finally, understanding customer's problems and needs are the ultimatum!

Productivity
This is definitely hardwork. The number of calls, appointments, proposals and follow-ups are the main keys. Of course this is correlated to our time management and prioritization. That's why Productivity is different than Activity. I heard someone ask another person before, "Are you busy failing or busy succeeding?" What a difference!

Just some nuggets sharing with you with the hope that you can form the whole piece of chicken yourself!

Sales ---> Marketing ---> Branding

Most of the business started off with the focus of Sales.
That is where we gather "bullets" to support in the long run. The basic resources to sustain a long term business are Cashflows & Profits.

Most of the time, Sales & Marketing goes hand-in-hand. Of course Marketing involves Product, Promotion, Place (the right location), & Price structure. But I think another 2 more P's are more important.....PEOPLE & PASSION!

From Marketing, it moves to Branding where it involves Promises, Meanings, Commitments & Emotional Attachments.

Well, I can see some businesses making a transition from Product Differentiation to Emotional Association. I guess both are as important.

But sometimes I like product differentiation and got confused on emotional association, trying to figure out what kinds of emotion that an ad trying to portray.
Example:

• Nissan's tagline of SHIFT.....hmm.....Shift on what? Thinking? Trend? Technology?...etc
• Seiko: EXTEND OUR LIMITS....hmm...Putting Daniel Wu doesn't really portray that...
• McD: I'M LOVIN IT.....after their concept change on the exterior....I've got it!
• Milo: From MINUM MILO ANDA JADI SIHAT & KUAT....to PLAY HARD, LEARN HARD.....telling us to enjoy life to the max?
• Nike: JUST DO IT.....of course the Swoosh does make us feel confident & instill sort of a sportmanship spirit into us! But I guess the most important factor for Nike is most of the well-known sport players wear it! That is a great exposure...
• Nokia: CONNECTING PEOPLE.....hmmm...of course that's the purpose of a handphone.....perhaps CREATING COMMUNITIES instead? But I think iPhone already successfully doing it!

Of course there are some who have personally branded themselves: Lillian Too, Joey Yap, Donald Trump, AirAsia --> Tony Fernandes, Virgin --> Richard Branson, Apple --> Steve Jobs ....etc.
But I got a little confused when I see the same brand ambassador carrying multiple brands such as Amber Chia or Eric Leong. I do respect their entrepreneurship & passion in helping certain brands to be more outstanding but eventually I'm a confused-kid looking at those ads!

Anyway, consumer's purchase is always boiling down into a simple formula of:
Emotion + Reason = Purchase!

Most of the time, we buy things EMOTIONALLY & then justified it LOGICALLY!!

I've had ex-colleagues who bought a LV bag, working as an executive in a company.....so, tell me bout it!! Don't tell me they need a new handbag because the old one has broken & accidentally bought a LV!

Well, branding is a very interesting field afterall. It enlivens a name created from nothing to something.
I have to admit that I do love certain brands......
As the saying goes....

Factories manufacture PRODUCTS, Consumers buy BRANDS.