Wednesday, December 22, 2010

Purpose of Building A Business

A typical journey that one would go through is studying, graduating, got a cert, go get a job!
After changing jobs for awhile, we realized no matter how many jobs we have changed, we are building something that doesn't belongs to us.
Finally when we reach a boiling-point, we'll say, "That's enough, I'm gonna start my own!"

That is where one more business is being born!

I've came across through reading, listening & association on why certain people started a business. I know there are many reasons but I observed a few highlights.

1) PASSION

Some people turn hobbies into a business. Eg. of housewives turning hobby of making cupcakes into a business. Pet lovers turning passion of loving animals into a pet-store. Natural therapist turning a desire of helping & curing people into a business. Donald Trump, turning his extreme passion for developing buildings and making deals into an empire. Rich Devos has great compassion empowering people doing their own business through starting Amway. Car-Enthusiasts turning car modification into a business.......and the lists goes on.

A business with PASSION is being run differently by the owners. It is more meaningful and lively!
A business that solely filled with the purpose of profitability doesn't create much value for employees to have any sense of belonging in the long run!

TLC - Truly Loving Company, embarked on a journey of selling toiletries with the purpose of donating most of the dividends to charity. It was started by a woman who was too tired of climbing the corporate ladder and wanting to do something meaningful instead.

J-Co Donuts....initially people queueing up like crazy in Pavillion DAILY, to buy donuts. Like refugees queueing up to get their rice! It was started by an Indonesian hair stylist, due to his crazy liking for donuts!

Passion can really drive a business into greater heights.

2) CREATION & INNOVATION

Another group of people started business because they wanted to turn ideas into reality.
When "Uncle Lim" first had an idea of building a resort home up in a hill, he was having around RM300 million and at that time, it was more than enough to have a comfortable retirement. Why does he take the trouble to plot a place called Genting Sempah and eventually build an entertainment hub? And he almost died 5-6 times in the process of building it as he visited the "dangerous" site daily!

Despite being a billionaire and having more than 200 companies, why does Richard Branson build Virgin Galactic and make space travelling a reality? In fact people have been making reservation 1 year before it was launch!

Talking about technology; we can't runaway from iPhone, iPod, iPad...& whatever in future that starts with an "i". Do you think Steve Jobs have created a new world of how we can "enjoy" technology?

A true Malaysia-Boleh hero, Datuk Tony Fernandes, creating a budget airline where "Everyone can fly!"

Whatever it is, any process of turning Ideas or Creation into a Reality or a Business, gives much satisfaction to those who have completed the journey!

3) SOLVING PROBLEMS

Think about it.....what kind of business that is created and doesn't solve any problems?
F & B business is to solve hunger problems....
Computer business is to solve inefficiency problems...
Financial consultation is to solve financial problems...
Maid agency is to solve helper's problems...
Interior designers is to solve home decoration & renovation problems...
But sometimes PASSION in starting & running a business overruled the LOGIC of creating a business.

4) PROVIDING JOBS

Well, this would be a macroscopic level of starting a business or businesses and helping a nation to grow! That is more on a Free Enterprise concept where wealth is freely created & distributed through the channel of capitalistic investment.

It is sort of a "Father" that creates a roof of employment for people especially for developing nation.

Malaysia is a good hub that provides job for foreign workers and thanks to the entrepreneurs who take the risk to start from nothing to something. People that developed this vision when they started a business is reaching the Self-Actualization level of achievement.

Some people thought buying a Ferrari is a waste of money. Why not donating the money to 3rd world countries?
But can you imagine how many jobs that Ferrari has created and empower individuals to feed their family through their dedicated effort?

5) PROFIT GENERATION

Eventually, we can't be doing a business that we like, passionate and solving other's problems without profits.
In which I had friends who actually think we should not make money out of friends if we do business with friends.
How naive! Imagine going to a friend's cafe and insist of paying only the cost price of foods & beverages everytime!

Well, money is not good or bad but it depends on how we use it. Money is also a measurement of how good we tapped into our potential and use the available resources. It can help turn Dreams into Realities as well.

We can't be adding values to our employees without profits.
Team-Building needs money.
Employee-Development needs money.
Salary & Bonus needs money.
Company's annual dinner or trip needs money.

As Jerry Mcguire said...."SHOW ME THE MONEY!"

In conclusion, how the management or business owners run their business depends on the mindset of creating the business in the first place. Whether the top management is greedy or generous, feeling insecure or fully delegating, money-oriented or people-oriented will eventually increase or decrease employee's retention.

If a company has a Vision, Culture, System, Values, Branding, Positioning and Growth, it will not only attract Talents but retaining them as well.

LOVE MONEY & USE PEOPLE......NO, NO,NO....
LOVE PEOPLE & USE MONEY instead!

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